Background

Founded in 2004, Educ8 is a prominent provider of apprenticeships and training. With a history spanning 19 years, the company has established itself as a trusted and innovative partner for individuals and organisations seeking educational and professional development opportunities.

Educ8 is renowned for its diverse range of courses, apprenticeships, and tailored training solutions, all designed to meet the unique needs of its learners. The company’s purpose is unmistakable: to empower individuals to reach their full potential, bridging the gap between education and employability, and nurturing confident, skilled, and highly motivated individuals.

Educ8 has built a reputation for delivering high-quality, results-oriented education, enabling students and corporate partners to achieve their aspirations. The company takes great pride in its accomplished history and remains dedicated to its mission of positively impacting the lives of those it serves.

Our Approach

Our approach to this project began with a kick-off meeting where our team collaborated closely with The Educ8 Group to understand their goals and requirements for the new website. This led us to recommend WordPress as a secure and scalable CMS for the project. To address Educ8’s challenges our team proposed a complete website redesign and an update of their branding to reflect the ‘group’ status.

We then moved on to the design phase, where we created high-fidelity page layouts while keeping branding, positioning tone, imagery, accessibility, user experience, and call to actions in mind.

After the design phase was completed, our development team ensured that the website was built in accordance with the scope, designs, and project plans.

Following that, extensive internal testing was conducted across all major devices and browsers. The testing phase was critical to address any feedback received and potential bugs, ensuring that the website is optimised for search engines and that appropriate tracking has been implemented.

Finally, after extensive testing, the website was launched!

Solution

Our team developed a cutting-edge website that provides a scalable, long-term solution for The Educ8 Group. The result was the creation of three websites for The Educ8 Group, all maintaining uniformity by adhering to the same layout but having different branding for each business. The websites incorporate the best of UI/UX and digital design and are scalable while also being simple for The Educ8 Group to maintain.

Utilising the capabilities of the WordPress content management system along with bespoke elements of PHP, Laravel, HTML, and JS, our goal was to design and develop a flexible, user-friendly, engaging, and easy-to-navigate website that improves the UX of every visitor. We also implemented various tracking tools to allow the Educ8 Group to evaluate and measure their website’s performance.

Another key feature that we implemented to the site was the accessibility toggle where users can filter/ adjust the site to their own preference using accessibility tools like text size, grayscale, high and negative contrast, light background, and many more.

Results

The new Educ8 website has only recently launched, so we’re monitoring it on a regular basis. Once the data has been collected and reviewed, we’ll update this section with the results!

We continue to support them regularly with our performance marketing services and are in the middle of additional phases of work, so keep your eyes peeled for updates over the coming months.

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